This is why “price gouging” isn’t a bad thing! As things become scarce, prices should rise! Supply and demand. This helps prevent hoarding, and if things are priced correctly higher in store/online, it discourages people from buying cheap to resell on the black market. This also sends market signals to producers that certain goods are more important than others to produce and provides them extra incentive (profit) for supplying a need. If milk was $10/gallon, people wouldn’t have a cart full!