Prime Day began in July 2015 as a deals-filled, single-day celebration of Amazon’s anniversary. Now in its seventh year, the event for Amazon Prime members has gradually expanded in size (Prime Day 2020 was two days long, and surrounding sales expanded it even further) and scope to include a huge variety of discounted items, many of which will be available at the best prices we’ll see until Black Friday (if not better). According to Amazon, Prime Day sales surpassed $3.5 billion in 2020, a 60% increase from 2019 and reflective of the larger shift to online-based shopping that accompanied the pandemic.

Prime Day discounts take many forms, from Lightning Deals that require you to move quickly to grab that sought-after stick vacuum to deals that last the entire event. In short, you have many ways to save, and the deals aren’t even entirely exclusive to Amazon Prime members: Competitors such as Best Buy and Walmart have gotten in on the act, matching Amazon’s pricing and offering specials of their own. This year Target has revived its Deal Days sale event and scheduled it for June 20 through June 22.

In 2019, Prime Day evolved from a deals-centric extravaganza to an interactive event that featured live gaming from Twitch and a musical set by Taylor Swift. This year, we can expect a three-part musical event featuring Billie Eilish, H.E.R., and Kid Cudi. According to Amazon, all three episodes of the Prime Day Show will premiere June 17 on Prime Video and will be available.

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